Our team consisted of a UX/UI designer, two Shopify developers, a content editor, and a project manager. We started our work with UX/UI designs aimed at increasing conversions. The key area we focused on the most was the product card and 3D configurator design. Taking into account the analytics of traffic generated on the site, we focused on optimizing the user path in the mobile channel. Another solution that significantly improved conversions in this channel was the launch of so-called express checkout – fast payments by Apple Pay, Google Pay, or PayPal.

One of the challenges that brands selling in multiple markets often face is the strategic decision of how to organize the sales architecture across several languages and currencies. A common mistake is the decision to try to handle all markets, languages, and currencies in a single instance of the store. The solution we implemented is based on the use of several connected sites – each marketplace runs on a separate subdomain. This approach has many advantages: it allows you to offer users their favorite payment and delivery methods, conduct other marketing activities per market and better measure their effectiveness, and enable better analytics – popular products, behavior, checkout effectiveness.